Tuesday, January 19, 2016

Lipovitan



Lipovitan gets  you going!  That's what the TV ad campaign was all about when this energy drink was locally introduced by Taisho Pharmaceuticals in the early seventies.  Since I had to drive to Mount Samat, Subic and back to Manila, I had to get my energy going--Lipovitan to the rescue!  The product, which is essentially a caffeine boost, has been faced with several copycats, including Bacchus, Red Bull, Cobra and Sting, and I understand that recent sales have been sagging.  In my case, I started with Lipovitan in the seventies, and I'm still a loyal fan, sticking to the original favorite!


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