It was an interesting find, this Vom Fass store at the basement of the new wing of the Shangri-la Mall. It's like buying tingi at your favorite sari-sari store! Those of your old enough will remember that suka and toyo could be purchased in small bottled quantities in practically any neighborhood sari-sari store (not pre-packed, but metered right in front of you). The concept is exactly the same. This German store dispenses oils, vinegar and alcohol by the milliliter! They even have various bottles to choose from. These are items that are usually expensive to purchase in bulk, yet taken in little quantities such that most often, the remaining unused portions remain stuck in your ref, or your pantry. The store makes the purchase affordable, and you don't even have to worry about being unable to finish the whole 1 liter bottle. Smart marketing tactic, I'd say!
No comments:
Post a Comment